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corporate scandal - this time at one of the more respected companies - HP. As the story goes, HP found out that one of its board members was leaking confidential information. They hired private investigators to find the source of the leak, and probably gave them carte blanche. What the PI's then did was to impersonate the directors and obtain telephone records and other personal data on seven directors, nine journalists, two employees as well as family members of those targeted individuals.
To add insult to injury, the HP board simply dithered over taking any concrete action once the scandal was outed. And even before that when they knew that the PI's had overstepped the line by a big margin.
worst spends
1. Print advertising. We were just barely managing to survive in the first few months of our existence, when a friend approached me and said we should put our name out there. So we bought out the first ad in one of the leading computer magazines in the country, and paid a pretty penny for it: Rs. 50,000/- (USD 1200) if I remember correctly. The grand total of leads we got from that was, umm..err..zero. When I mentioned this to my 'friend', he said, well the thing is you got to build your brand. This requires not just one ad, but you got to keep coming out with ads. So the only way to build on your zero response is to come out with another ad. As incredulous as it sounds, we did come out with another ad. This time at a discounted price of Rs. 35,000/- (USD 700). We got one call from that ad. It was from another advertising agency asking if we would like to associate with them for future ads! Well, not only did I lose that friend quickly, I also learnt that ad agencies work on a healthy 17% margin, and are obliged to pass on much of this to clients. That is how we were able to get two similar ads in the same publication at such different rates. The first time, the agency pocketed its commission, and the second time they decided to go easy on me, and pass on some of that discount. From that day onwards, we've never advertised directly in print media.
2. Headhunting channels: When looking for people to come on board we used the classifieds sections in various newspapers. For each ad we took out, I think it cost us in the range of Rs. 10,000/- to Rs. 12,000/-. Over a period of time, this ended up costing us a significant amount. Eventually, signing up with online placement channels such as monster.com proved the best bet. Even better is to locate individual head-hunters who will do the pre-selection for you, and get you a filtered list of candidates.
3. Internet connections: When we started out we fell into the cable/DSL Internet provider's trap who provide "broadband" connections. Broadband, my foot! Here is how it works. When they first enter a commercial or residential complex, they offer extremely economical packages. Once you've installed the DSL or cable modems, and paid them their upfront fees, you pay a monthly rental as per your chosen package. Now, the first 6 months go off great, and more users sign up, thus limiting the bandwidth you used to enjoy. So they come to you with a renewal offer, which if you pay up for the next 6 months in advance will guarantee a specific bandwidth and good service. Naturally, gullible as we were/are, we signed up for it, and as you might guess, the bandwidth got squeezed even more, and their engineers were never there to respond. This is where we should have immediately shopped around for alternate providers, and not kept paying the same provider hoping the service would get back to it's good old former self.
4. Long-distance phone calls: With a large percentage of our business coming in from overseas, we spent a lot of moolah communicating with partners, clients and consultants who were onsite. Setting up Skype or a VoIP solution would have saved us a lot of money. We have Skype now, but most people still need to be reminded to use that instead of the regular phone. In fact, I must admit, I usually prefer to quickly search in my cellphone for whomever I want to speak with, and simply call them up. The sucky Internet bandwidths don't help, but we really need to start using VoIP a lot more.
5. Annual client gifts: We still do this, but I don't think it really achieves much. You know the deal. Diwali or New Years, you go looking for curio sellers and get a thingammy put the company brand name on it, and mass-mail it out to clients. I really don't think it gets us anywhere. For instance, we normally send out about a 150-200 gifts, each priced at roughly Rs. 250/-. This is a healthy Rs. 50,000/- investment, but what does it get you? The client puts up your thingy on his table along with thingies from half a dozen other companies - calendars, pen-holders, card-holders and the like. Yes, you could get innovative and send USB chargers or other cool stuff. What I find more useful is to write hand-written thank you notes to those who really matter, and to those whom we are genuinely grateful for their business and support. I usually add some personal stuff into it as well, and sign off. This ensures it's not a bulk-produced thank-you note, on which I am simply signing.
Here's a nice post by Dharmesh Shah at OnStartups on "Spending money in the right places" - converse post to mine.
*Current conversion is approx Rs. 46 to 1 US$. So Rs. 46,000/- is about US $1000
-----------------------------------------
What we Give
1. We will provide a world class professional 45 page website under your company name which will showcase your product & services, company profile customer & admin login area including private label domain registration tool, free web hosting, unlimited email account, payment gateway to receive payment from customers across different countries, automatic invoice & billing process, we take care in preparing entire content of the website, logo designing & flash header, We will provide the layout for approval with 6 to 8 hrs.
2. Complete business & marketing training through email, telephone orelse visit our chennai office.
3. Free search engine submission like yahoo, google, msn, altavista, rediff etc
4. 250 free classified & web directory website for business promotions
5. Business strategy & marketing tips - We will help you in getting web development & designing projects for your business, if you have technical skill, you can complete the project by yourself orelse we will complete the project for you
6. We teach how to quote pricing for each projects, so that you can interact with the customer directly, no technical skill or experience required, we also provide knowledge base for you as well as your customers
7. Free 7000 prospect email leads for getting projects
8. Live chat will be integrated within the website
9. All business transaction will be done under your company name, You will have the direct contact with the customer regarding queries & payment mode. We high recommend 50% advance payment for you from customers, so that you not be having any problem after taking the project, In short you will receive 50% before taking up the project.
10. Keyword & meta tag insertion for major search engine to list your website.
11. If you want to register your company, we will also help you in that, This is not mandatory while starting the business online. Normal domain registration is enough
Benefits & Advantages for you
1. You will start a web hosting, web designing and web development business with a very low investment.
2. You can business in India or abroad without any experience or technical knowledge
3. No risk / No Tension, Since we will take care of the entire business operation in the beginning
4. You can start the business from any part of world within 2 days without any hassle
5. You will start business with or without office space or big infrastructure
6. We will help you in getting web development projects from the market.
7. No Technical Knowledge Required to start the business.
8. Sell the demanding products & service, below retail, which will keep your customers coming back over and over again with excellent back up tool
9. You dont need to purchase in bulk, no advance deposit, All product & service can be instantly purchase & sold
10. Sell the product & service from the leading service provider in the world
11. If you dont have a technical team we provide support for customers under your company name.
12. Accept payment across the world through credit & debit card, no set up, easy transaction & accounts management
---------------------------------------------
corporate scandal - this time at one of the more respected companies - HP. As the story goes, HP found out that one of its board members was leaking confidential information. They hired private investigators to find the source of the leak, and probably gave them carte blanche. What the PI's then did was to impersonate the directors and obtain telephone records and other personal data on seven directors, nine journalists, two employees as well as family members of those targeted individuals.
To add insult to injury, the HP board simply dithered over taking any concrete action once the scandal was outed. And even before that when they knew that the PI's had overstepped the line by a big margin.
worst spends
1. Print advertising. We were just barely managing to survive in the first few months of our existence, when a friend approached me and said we should put our name out there. So we bought out the first ad in one of the leading computer magazines in the country, and paid a pretty penny for it: Rs. 50,000/- (USD 1200) if I remember correctly. The grand total of leads we got from that was, umm..err..zero. When I mentioned this to my 'friend', he said, well the thing is you got to build your brand. This requires not just one ad, but you got to keep coming out with ads. So the only way to build on your zero response is to come out with another ad. As incredulous as it sounds, we did come out with another ad. This time at a discounted price of Rs. 35,000/- (USD 700). We got one call from that ad. It was from another advertising agency asking if we would like to associate with them for future ads! Well, not only did I lose that friend quickly, I also learnt that ad agencies work on a healthy 17% margin, and are obliged to pass on much of this to clients. That is how we were able to get two similar ads in the same publication at such different rates. The first time, the agency pocketed its commission, and the second time they decided to go easy on me, and pass on some of that discount. From that day onwards, we've never advertised directly in print media.
2. Headhunting channels: When looking for people to come on board we used the classifieds sections in various newspapers. For each ad we took out, I think it cost us in the range of Rs. 10,000/- to Rs. 12,000/-. Over a period of time, this ended up costing us a significant amount. Eventually, signing up with online placement channels such as monster.com proved the best bet. Even better is to locate individual head-hunters who will do the pre-selection for you, and get you a filtered list of candidates.
3. Internet connections: When we started out we fell into the cable/DSL Internet provider's trap who provide "broadband" connections. Broadband, my foot! Here is how it works. When they first enter a commercial or residential complex, they offer extremely economical packages. Once you've installed the DSL or cable modems, and paid them their upfront fees, you pay a monthly rental as per your chosen package. Now, the first 6 months go off great, and more users sign up, thus limiting the bandwidth you used to enjoy. So they come to you with a renewal offer, which if you pay up for the next 6 months in advance will guarantee a specific bandwidth and good service. Naturally, gullible as we were/are, we signed up for it, and as you might guess, the bandwidth got squeezed even more, and their engineers were never there to respond. This is where we should have immediately shopped around for alternate providers, and not kept paying the same provider hoping the service would get back to it's good old former self.
4. Long-distance phone calls: With a large percentage of our business coming in from overseas, we spent a lot of moolah communicating with partners, clients and consultants who were onsite. Setting up Skype or a VoIP solution would have saved us a lot of money. We have Skype now, but most people still need to be reminded to use that instead of the regular phone. In fact, I must admit, I usually prefer to quickly search in my cellphone for whomever I want to speak with, and simply call them up. The sucky Internet bandwidths don't help, but we really need to start using VoIP a lot more.
5. Annual client gifts: We still do this, but I don't think it really achieves much. You know the deal. Diwali or New Years, you go looking for curio sellers and get a thingammy put the company brand name on it, and mass-mail it out to clients. I really don't think it gets us anywhere. For instance, we normally send out about a 150-200 gifts, each priced at roughly Rs. 250/-. This is a healthy Rs. 50,000/- investment, but what does it get you? The client puts up your thingy on his table along with thingies from half a dozen other companies - calendars, pen-holders, card-holders and the like. Yes, you could get innovative and send USB chargers or other cool stuff. What I find more useful is to write hand-written thank you notes to those who really matter, and to those whom we are genuinely grateful for their business and support. I usually add some personal stuff into it as well, and sign off. This ensures it's not a bulk-produced thank-you note, on which I am simply signing.
Here's a nice post by Dharmesh Shah at OnStartups on "Spending money in the right places" - converse post to mine.
*Current conversion is approx Rs. 46 to 1 US$. So Rs. 46,000/- is about US $1000
-----------------------------------------
What we Give
1. We will provide a world class professional 45 page website under your company name which will showcase your product & services, company profile customer & admin login area including private label domain registration tool, free web hosting, unlimited email account, payment gateway to receive payment from customers across different countries, automatic invoice & billing process, we take care in preparing entire content of the website, logo designing & flash header, We will provide the layout for approval with 6 to 8 hrs.
2. Complete business & marketing training through email, telephone orelse visit our chennai office.
3. Free search engine submission like yahoo, google, msn, altavista, rediff etc
4. 250 free classified & web directory website for business promotions
5. Business strategy & marketing tips - We will help you in getting web development & designing projects for your business, if you have technical skill, you can complete the project by yourself orelse we will complete the project for you
6. We teach how to quote pricing for each projects, so that you can interact with the customer directly, no technical skill or experience required, we also provide knowledge base for you as well as your customers
7. Free 7000 prospect email leads for getting projects
8. Live chat will be integrated within the website
9. All business transaction will be done under your company name, You will have the direct contact with the customer regarding queries & payment mode. We high recommend 50% advance payment for you from customers, so that you not be having any problem after taking the project, In short you will receive 50% before taking up the project.
10. Keyword & meta tag insertion for major search engine to list your website.
11. If you want to register your company, we will also help you in that, This is not mandatory while starting the business online. Normal domain registration is enough
Benefits & Advantages for you
1. You will start a web hosting, web designing and web development business with a very low investment.
2. You can business in India or abroad without any experience or technical knowledge
3. No risk / No Tension, Since we will take care of the entire business operation in the beginning
4. You can start the business from any part of world within 2 days without any hassle
5. You will start business with or without office space or big infrastructure
6. We will help you in getting web development projects from the market.
7. No Technical Knowledge Required to start the business.
8. Sell the demanding products & service, below retail, which will keep your customers coming back over and over again with excellent back up tool
9. You dont need to purchase in bulk, no advance deposit, All product & service can be instantly purchase & sold
10. Sell the product & service from the leading service provider in the world
11. If you dont have a technical team we provide support for customers under your company name.
12. Accept payment across the world through credit & debit card, no set up, easy transaction & accounts management
---------------------------------------------
- First, take some time upfront to understand the business
requirements for security and compliance and for handling confidential
and private data – what information do you need to protect, who can see
and change what data, what data do you have to encrypt, what data should
you not store at all, what do you need to log? All of this is just part
of understanding what kind of system you need to build.
- Think about your application architecture, and choose a good application framework. For all the noise about “emergent design”,
almost everybody who builds business apps – even small teams following
Agile/Lean methods – use some kind of framework. It’s stupid not to. A
good framework takes care of all kinds of problems for you – including
security problems – which means that you can get down to delivery
features faster, which is after all the point.
If you’re a Ruby developer, Rails will take care of a lot of security problems for you – as long as you make sure to use Rails properly and you make sure to keep Rails up to date (the Rails community has made some mistakes when it comes to security, but they seem committed to fixing their mistakes).
Play, a popular application framework for Java and Scala, includes built-in security features and controls, as do many other frameworks for Java, and frameworks for PHP and other languages, and of course there’s .NET for Microsoft platforms, which is loaded with security capabilities.
None of these frameworks will take care of every security problem for you – even if you use them properly and make sure to keep them patched as security vulnerabilities are found. But using a good framework will reduce risk significantly without adding real costs or time to development. And when you do need to do something about security that may not be included in the framework (like properly handling encryption), there are good security libraries available like Apache Shiro that will make sure that you do things right while still saving time and costs.
- Write solid, defensive code: code that works and won’t boink
when it is used in the real world. Check input parameters and API
return values, do a good job of error handling, use safe libraries.
Program responsibly.
-
Take advantage of static analysis tools to catch bugs, including security bugs. At least understand and use any static analysis checkers that are in your IDE and free, easy to use tools like Findbugs and PMD for Java, or Microsoft’s tools for .NET. They're free, they find bugs so you don't have to - why wouldn't you use them?
Most commercial tools are too expensive for small teams, although if Cigital comes through with small-bundle pricing for Secure Assist this would finally provide small development teams high-quality feedback on security bugs.
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